Milk processing company “Food Union” has invested 50,000 euros in the new collection of the ice cream brand “Ekselence”, representatives of “Foodaties” informed “Skaties.lv”.

The new “Excellence” collection has been created in the Riga-based “Food Union” ice cream competence center with the aim to sell products in both Latvian and other foreign export markets, including Asia from 2022. The amount of investment invested in the development of ice cream recipes, packaging solutions and product launches is estimated at around 50,000 euros.

Including “Excellence Pumpkin Spice Latte” – coffee ice cream in combination with pumpkin sauce, “Excellence Vanilla & Chocolate Cookie Dough” or two-tone vanilla and chocolate ice cream with shortbread and chocolate pieces, beige “Excellence Peanut Butter Crunch” ice cream with peanut with peanut pieces.

It has already been reported that the food group Food Union, which currently includes JSC Rīgas piena kombināts and JSC Valmieras piens, had a turnover of 109.7 million euros last year, which is 11% more than a year earlier.

The Food Union Group includes the Latvian Dairy Company, which added Riga Dairy Farmer in February 2020, and Valmieras piens, as well as the largest ice cream manufacturer in Estonia, Premia, and the largest ice cream manufacturer in Denmark, Premier Is, and Hjem Is ice cream distributor, Isbjrn Is ice cream manufacturer in Norway, Alpin57Lux ice cream manufacturer in Romania and Ingman Ice Cream ice cream manufacturer in Belarus. Food Union also has two dairy and baby food plants in China. The largest shareholder of the group is Andrejs Beshmelņickis, a businessman from Russia.